Herbal medicine, also called botanical medicine or herbalism, refers to using a plant’s seeds, berries, roots, leaves, bark, or flowers for medicine. Herbs and herbal therapies have been used since time immemorial, by cultures all over the world to treat ailments and improve bodily functions.
Today herbal medicine is becoming more accepted and sought after by the mainstream as a viable alternative to conventional medicine. The American public is showing a resurgence in natural medicine as many are becoming dissatisfied with the cost of prescription drugs and their side effects. It is becoming more common knowledge that natural remedies can be more effective, less expensive, and healthier than Western medical treatments. Advancements in clinical research show the value and efficacy of herbal medicine in treating and preventing disease. Modern standards are improving quality control.1 Today, the World Health Organization estimates that 70-80% of the population in developed countries has used some form of natural medicine.2
Using botanical medicine is most effective under the guidance of a skilled practitioner to determine the proper herbs, formulas, dosages and frequency of administration. With this essential aspect of support, herbs offer a reliable, natural solution for acute and chronic complaints and gift us with preventative, natural medicine.